Armani Exchange Deploys Assortment Planning and Business

Armani Exchange selects Buyer's WorkMate Assortment Planning and Business Intelligence tools from IT Resources.

Armani Exchange, which launched in 1991 in the U.S., is one of the leading fashion brands in the world today, with 162 stores worldwide. From a merchandising perspective, A|X is accessible Armani, inspired by street-chic culture, fashionable dance music and everything that signifies freedom and personal style.

"Being able to generate assortments that reflect the preferences of our customers in today's challenging retail environment are one of the primary benefits we expect to achieve through the use of Buyer's WorkMate," says Lee Byrd, Chief Operating Officer, Armani Exchange. "We selected Buyer's WorkMate as our Assortment Planning tool because it will allow A|X to supplement the functionality of our existing merchandising systems with the advanced capabilities available in Buyer's WorkMate with Business Intelligence and Assortment Building tools such as Store Grading, Automated Assortment Generation and Size Optimization, to name a few."
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