Asheboro Elastics Corporation Celebrates 25th Anniversary
Building on a firm foundation of excellent quality, good value and superb service, Asheboro Elastics Corporation is celebrating its 25th anniversary and launching into its future with a continued commitment to its customers and new visual branding. Twenty-five years of growth fueled with well designed narrow fabric products, investment in new technologies and expansion into worldwide markets have positioned AEC as a significant supplier with major apparel, medical, home furnishings and industrial markets.
Keith Crisco, one of AEC’s founding partners and North Carolina’s current Secretary of Commerce, says, “When we started our company we were in the insert elastic business; now we make a wide range of narrow fabrics. We’ve built our company over time by taking good care of our customers and diversifying our products to reach broader audiences. Now our narrow fabrics are in everything from clothing to mattresses, medical devices and automobiles. However, our mission, company culture and commitment to Asheboro haven’t changed.”
With the 25th anniversary milestone, AEC is celebrating its most successful year yet and is energizing its branding with a new logo. In creating a new logo, AEC’s management team chose to honor the company’s history using its initials and the opportunities for continued growth with a positioning line simply stating: Narrow Fabrics. Infinite Possibilities. “The product possibilities we see on our horizon are incredible,” says Jeff Crisco, vice president. “Our customers ask us to solve problems for them and our research and development team does a fantastic job of creating solutions. As new needs crop up, we can creatively address them with new products.”
The company is hosting employee dinners to celebrate the 25-year milestone and to thank the people who helped build the company’s success. “Asheboro is our company headquarters and our community,” noted John Crisco, AEC vice president. “Our family has engaged in leadership here and we support many local organizations from Asheboro City Council to the Chamber of Commerce, United Way, the NC Zoo, Boy Scouts and Rotary.”
AEC is a family company: sons Jeff and John Crisco and son-in-law Gifford Del Grande have provided years of leadership for the company’s marketing and development efforts.
Continued expansion into global markets and manufacturing customized products for current customers and for niche markets are in AEC’s future. Keith Crisco says, “In addition to manufacturing in Asheboro, we have a plant in Central America and our products are sold worldwide. We will continue to grow our market share here and in new markets. As we celebrate this anniversary, we’re envisioning our future. Narrow Fabrics. Infinite Possibilities.”
Keith Crisco, one of AEC’s founding partners and North Carolina’s current Secretary of Commerce, says, “When we started our company we were in the insert elastic business; now we make a wide range of narrow fabrics. We’ve built our company over time by taking good care of our customers and diversifying our products to reach broader audiences. Now our narrow fabrics are in everything from clothing to mattresses, medical devices and automobiles. However, our mission, company culture and commitment to Asheboro haven’t changed.”
With the 25th anniversary milestone, AEC is celebrating its most successful year yet and is energizing its branding with a new logo. In creating a new logo, AEC’s management team chose to honor the company’s history using its initials and the opportunities for continued growth with a positioning line simply stating: Narrow Fabrics. Infinite Possibilities. “The product possibilities we see on our horizon are incredible,” says Jeff Crisco, vice president. “Our customers ask us to solve problems for them and our research and development team does a fantastic job of creating solutions. As new needs crop up, we can creatively address them with new products.”
The company is hosting employee dinners to celebrate the 25-year milestone and to thank the people who helped build the company’s success. “Asheboro is our company headquarters and our community,” noted John Crisco, AEC vice president. “Our family has engaged in leadership here and we support many local organizations from Asheboro City Council to the Chamber of Commerce, United Way, the NC Zoo, Boy Scouts and Rotary.”
AEC is a family company: sons Jeff and John Crisco and son-in-law Gifford Del Grande have provided years of leadership for the company’s marketing and development efforts.
Continued expansion into global markets and manufacturing customized products for current customers and for niche markets are in AEC’s future. Keith Crisco says, “In addition to manufacturing in Asheboro, we have a plant in Central America and our products are sold worldwide. We will continue to grow our market share here and in new markets. As we celebrate this anniversary, we’re envisioning our future. Narrow Fabrics. Infinite Possibilities.”