ASOS Improves Shopping Experience With SiteSpect

Global online fashion retailer ASOS is working with SiteSpect for multivariate testing and behavioral targeting solutions.

A company that made the Internet Retailer Top 400 Europe in 2012 and its "Hot 100" list of the world's best retail websites, sells more than 50,000 branded products and attracts 18.8 million unique visitors a month. will use SiteSpect to optimize the shopping experience for visitors.

Global brands such as ASOS use SiteSpect's optimization platform to obtain and act on deep insight from multivariate and A/B testing data in order to improve the overall shopping experience, increase customer loyalty and convert more browsers to buyers.

"We are committed to providing the best possible shopping experience to our customers," says David Williams, head of customer intelligence at ASOS. "In support of that, we sought out SiteSpect's non-intrusive approach to optimization because we're convinced it will provide us with invaluable data to help make the site better, without slowing it down like tag-based testing solutions."

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