Associated Wholesale Grocers Maximizes Merchandising and Promotions Program Forecasting

Jamie Grill-Goodman
Editor in Chief
Jamie goodman

Customer science company, dunnhumby and Aptaris, an enterprise marketing and promotions management technology company, announce a multi-year agreement providing their integrated enterprise promotional planning, price optimization, modelling and forecasting system to Associated Wholesale Grocers (AWG), a retailer-owned cooperative serving more than 3,800 retail stores in 36 states.

The new agreement extends AWG’s existing contract with Aptaris for enterprise promotional management and now also adds dunnhumby’s customer science and advanced promotional modelling and forecasting system. This end-to-end solution is designed to improve customer loyalty, grow top line sales and improve overall profitability across AWG’s member retailers.

“We are excited to extend our partnership with Aptaris and gain the benefits of dunnhumby analytics and data-driven insights,” said Dan Funk, executive vice president of marketing and merchandising for AWG. “The new dunnhumby-Aptaris solution will expand our capabilities to better support our members and their sales success within the markets served. We look forward to providing these updated offerings to our members with the dunnhumby suite of services through this new partnership.”

The dunnhumby and Aptaris integrated promotions solution delivers advanced analytics and forecasting enabling AWG's members and marketing teams to better define promotional tactics, deal negotiation, funding/tactic simulation and scenario comparison. AWG members will now have visibility into total category promotional plans with pre- and post-analytics. 

“dunnhumby’s customer science will enhance the capabilities available through the Aptaris tool used by our AWG Super Ad Group,” said Jim Fitterer, director of sales at AWG. “Representing over $6 billion in retail sales, this performance-based promotional group supports 25 distinct marketing groups and more than 1,300 participating locations across the country. We are excited to leverage the dunnhumby-Aptaris solution to deliver more value and increase sales for our members.”

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