ATG Releases New Cross-Channel Platform

Art Technology Group announced the realease of what it calls "the most significant new release of ATG Commerce in ten years." The solution, ATG Commerce 10. is designed to help merchants speed commerce implementations, improve merchandising, rapidly launch multiple sites, and easily expand into new markets.

The release will include redesigned merchandising applications, new cross-channel selling and multi-site management features, and innovative tools that empower organizations to work with greater speed, control, and efficiency.
ATG Commerce 10 provides companies with a software foundation for managing personalized customer interactions across multiple channels, sites or devices. Organizations can leverage the power of one engine driving its entire cross-channel commerce operation, choreographing activities across the Web, physical store, contact center, social outlets and mobile commerce initiatives in a unified way.
New enhancements in ATG Commerce 10 include: 
  • New, ergonomically designed user interface with new capabilities that streamline common tasks. The new application includes split-screen, drag-and-drop, embedded rich media, highly scalable navigation, search, and filter capabilities that dramatically simplify work tasks. 
  • An enhanced promotions engine, new merchandising interface and framework for custom extensions to enable merchants to rapidly launch and manage promotions with easy-to-use templates. This allows business users to offer more targeted promotions and drive conversions, while maintaining margins.
  • A new multi-site framework and toolse so companies can rapidly and cost-effectively launch and centrally manage multiple customer engagement points including brand sites, mobile sites, social sites, affiliate sites, international Web stores and in-store applications. Organizations can also quickly grow and expand the business in myriad and innovative ways, by creating deal-of-the-day offers, members-only shopping clubs, and marketing microsites for new brands.
  • New ability to unlock the power of one engine driving all of an organization’s merchandising, marketing and selling operations across channels.
  • A customizable, pre-built Web storefront reference application, which enables businesses to jumpstart new sites quickly and easily. This reference application was developed based on best practices in user experience, personalization, merchandising, multi-site management, multi-language, technical architecture, and code structure to ensure optimal success while decreasing operational costs.
  • Enhancements to search administration, search indexing, data caching, and catalog load performance. These features will dramatically improve web page response times and data load times
“Chico's is looking forward to the release of ATG Commerce 10,” stated Stephen Carvelli, director of e-commerce, CRM and store technology for ATG customer Chico’s FAS. “With this release, ATG is delivering significant enhancements that further support our multi-channel, multi-brand, and international business needs. We are especially excited about the new ATG Merchandising application, which gives even more power to merchants and website content producers.”

Starting in December 2010, ATG Commerce 10 will be generally available via a choice of deployment options to meet each company's particular requirements. Businesses will be able to deploy ATG Commerce 10 via software licensing, a managed service, Software-as-a-Service (SaaS), or as a partner-hosted on demand solution. ATG Recommendations and ATG Live Help work to extend the multi-site and cross-channel capabilities in ATG Commerce 10
“For years ATG Commerce has led the market with the most flexible and innovative technology,” said Bob Burke, president and CEO, ATG. “For companies of all sizes, whether large enterprises or mid-sized businesses, ATG Commerce 10 will reduce the burden on lean IT and merchandising teams, making it simpler for merchants to get multiple sites and channels up and running. With ATG Commerce 10, we are executing on our Commerce Anywhere vision, making it easier than ever for any company to deliver a personalized shopping and buying experience optimized for mobile devices, social media, and cross-channel interactions.”
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