ARTICLES BY THIS AUTHOR

• 9/25/2019

  How to Measure and Improve ROI on Shelf-Related Costs

  CPG companies pay retailers substantial fees to be in store, improve placement and run promotions. These slotting, display and pay-to-stay fees can quickly add up, impacting your bottom line. Make sure you are getting what you paid for.

  Manu Krishna

  Director, Content Marketing at Trax
• 7/31/2019

  Why On-Shelf Availability Is Still An Issue (And How to Address It)

  Manu Krishna

  Director, Content Marketing at Trax