Sahir Anand

Managing VP, Research & Strategy (Tech. & End-User Programs)

Author Profile

Sahir Anand possesses 17-year successful track record within retail & consumer goods industry systems analyst space, thought leadership, market research, marketing, private label/store brands, field store operations, product marketing/management, advisory & consulting, cloud, retail & CPG data analytics, strategy and product roadmaps. Anand was formerly practice leader and research group director at Aberdeen Group for 6.5 years & currently 4 years as Managing VP Research & Strategy at Ensemble IQ Research Solutions (formerly EKN Research). In 2017 at EIQ, Anand managed and developed a research back office: research operations, delivery and productization.


In 2012-13, Anand was recognized as top 10 retail analyst in the social and blogging space by Retail Dive. He built Aberdeen's & Ensemble IQ's (EKN) executive advisory boards, developed and executed digital research/advisory products, benchmarking tools and processes, and client delivery. He also possesses Fortune 500 Industry experience- 6 plus years retail industry experience within Apparel/Footwear, Office Supplies (Staples) and Luxury Department Store (Nordstrom). Optimized operations (field stores), managed P&L, customer satisfaction, team growth, sales and margin growth. 

Anand also has experience in global software/cloud industry strategy, corporate and product marketing experience- Led a 6-person team to solve business problems for large retailers and brands via private label or store brands product development, PIM, B2B collaboration. Anand conducted global product gap and integration analysis, customer case studies and analyst validation. He engaged with leading retailers and brands (Supervalu, Walgreens, Meijer’s, and Walmart).

Anand is keen follower of the start-up ecosystem. He has worked with two start-ups and has been an advisor to the tech. space, cloud companies/start-ups (Growth Enabler & K8 Solutions). He is also an avid speaker and author.