AutoZone Goes Live With Data-Driven Media Platform
AutoZone’s new media platform offers measurable omnichannel capabilities within a premier media technology platform. The data-driven media platform is provided by Quotient, a leading digital media and promotions technology company.
“The AutoZone Media Network will drive targeted and personalized first-party data campaigns leveraging both loyalty and several million CRM customer profiles,” said Al Saltiel, senior vice president, marketing and e-commerce, customer satisfaction, AutoZone. “The platform will allow our merchandising vendor partners the ability to build campaigns with a range of media tactics including offsite display, digital out-of-home, onsite display and sponsored search.”
AutoZone has more than 6,000 stores in the U.S., and more than 6,700 locations worldwide. It is a leading retailer and distributor of automotive replacement parts and accessories in the Americas. Each AutoZone store carries an extensive product line for cars, sport utility vehicles, vans and light trucks, including new and remanufactured automotive hard parts, maintenance items, accessories, and non-automotive products.
“We are thrilled to be powering the AutoZone Media Network to drive incremental traffic and sales to its online and brick-and-mortar stores,” said Steven Boal, CEO and founder at Quotient. “The results we have seen in our pilot program are impressive for both AutoZone and their brand partners, paving the way for what we feel will be an industry-leading platform at a time when advertisers need their media strategies to be more impactful and influence savvier digital consumers.”
The media network provides campaign measurement that allows the retailer and its vendor partners to understand the impact of media on their companies, categories, and incremental sales. “AutoZone is excited to collaborate with our vendor partners to drive sales of high-quality parts and products,” said Seong Ohm, Senior Vice President, Merchandising, Customer Satisfaction, at AutoZone.