Autozone More Effectively Targets Sales

Autozone announces a string of initiatives that have helped increase the retailer's market share including enhancements to its hub stores and Z-net system, store refresh efforts as well as its new sales force management tool.

"We continue to see opportunities to leverage technology as a point of differentiation in this business," says William Rhodes, president and CEO, Autozone. "Our new sales force management tool which allows us to direct our sales force to specific accounts and provides us with meaningful data on the outcome of those sales calls continues to help us target our sales efforts effectively.
Autozone also is focused on training as a key priority to improve customer service and increase sales. This past quarter, the retailer invested in store level meetings across all of its stores in order to provide better training for store associates.

"We continue to focus our time on discussing our initiatives to provide the best service levels, sell the complete job, and continue to expand our product knowledge to support our customers' needs," adds Rhodes.
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