Advertisement
04/04/2013

Avenue Stores Takes Its Digital Strategy into the Cloud

Avenue Stores, a specialty retailer of affordable fashion for women, will launch on the Demandware Commerce platform with increased control and quicker time-to-market, moving the retailer's digital strategy into the cloud. The retailer operates nearly 300 stores across the U.S. and an e-commerce site.
 
The retailer needed a scalable and comprehensive digital commerce platform to realize its omnichannel vision. After evaluating several solutions, Avenue Stores was confident that Demandware's cloud platform could provide the capabilities, merchandising control and total cost of ownership that the retailer was looking for. In addition to Web, it leverages Demandware's responsive Web design capabilities to optimize its sites for mobile and tablet commerce, and will explore opportunities to integrate digital into its brick-and-mortar stores.
 
"Digital commerce is an increasingly strategic growth vehicle for Avenue Stores and we believe Demandware's cloud platform will enable us to effectively execute our omnichannel vision," said Julie Daly, president of Avenue Direct. "Demandware's robust applications will also provide us with more control over our marketing and merchandising activities to enable us to change the branded experience as quickly as consumer expectations evolve."
 
The retailer is also working with Demandware LINK Solution Provider, Astound Commerce, for site development and system integration.
 
For related content: