Avoiding the Mobile Me-too Trap: Differentiating to Win

As with the e-commerce boom, mobile retailing is the shiny new object in the room. Retailers are looking to jump on the mobile bandwagon in the belief that something—anything—is better than nothing. But mobile retailing will present a familiar set of challenges.

How do you integrate mobile as a new channel within the organization? How do you differentiate and truly own the customer experience in a cluttered environment? What role does IT play in making this happen?

Those who approach mobile with an eye toward differentiation and customer value will be best positioned to succeed. Talking about the pillars of mobile retailing success and the pitfalls to avoid will be executives from Target, Walgreens, Tata Consultancy Services and RIS News.

The high-level panel will consist of Denise Wong, CIO of the retail division of Walgreens, Phil McKoy, vice president technology services for Target, and Pratik Pal, vice president retail and consumer goods for Tata Consultancy Services. The session will be moderated by Joe Skorupa, group editor-in-chief for RIS News and will take the stage in a Breakout Session at the NRF Big Show on Monday, January 10 from 1:45 pm to 2:45 pm in Room Hall E, 1E 14-15. This session is sponsored by Tata Consultancy Services.
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