Azoya Unveils its Latest Business Model to Help Global Retailers Expand into Asian Markets
E-commerce solutions provider Azoya announced the latest evolution of its business model, aimed at helping more global retailers and investors adapt to emerging retail trends in China and Asia-Pacific (APAC) nations.
A growing number of foreign retailers are entering Asia's thriving e-commerce market, which will reach 1.8 trillion USDin 2018, accounting for 60% of the global e-commerce market, reports eMarketer. Azoya has grown by helping global retailers enter the China market, by sharing local market knowledge, and fully-managed e-commerce solutions to boost customer retention, reduce costs and risk, and scale fast. Now Azoya's business model includes an integrated business intelligence system, a new loyalty-building membership program and option to expand to other APAC nations.
With this new, consumer-centric business model and ecosystem, Azoya helps even more Asian consumers access safe, quality products from around the world through online shopping. Retailers gain the expertise of a partner, which decreases their costs and risk, and can save them time as they expand to Asia.
Azoya's ecosystem includes the following new additions to the company's business model:
- AzoyaClub: AzoyaClub is a loyalty membership app that provides a wider range of select brands' and retailers' latest offerings, and creates a cross-border shopper community with social sharing features. It aims to identify and market to Azoya's existing shoppers to boost engagement, cross-selling and lifetime value per customer.
- Asian market expansion: The new International Network Model gives overseas retailers options to expand to more Asia-Pacific markets. Azoya recently helped a German online pharmacy expand to South Korea following a successful launch in China.
- Hong Kong and China bonded warehouses: Azoya developed near-shore warehousing solutions to improve customer experience with greater efficiency and faster delivery.
- Deeper data-driven expertise: Azoya continuously enhances its data analytics capabilities with a business intelligence system. The business intelligence system includes customer profiling and behavior analysis, which helps retailers promote targeted, personalized content and products to boost sales and loyalty.