Badger Sportswear Acquires Alleson Athletic
The acquisition is highly complementary for both organizations. Badger is a leader in fan wear, spirit wear and practice and workout apparel. Alleson is a leader in team uniforms. Together, the businesses will offer superior quality apparel, more customized product options and rapid fulfillment and service for team dealers, decorators and collegiate bookstores.
"Both Badger Sportswear and Alleson Athletic are known for affordable, high-quality sports apparel that have enabled athletes to perform at their best and fans to show their team spirit," said John Anton, CEO, Badger Sportswear. "By bringing the two businesses together, Badger and Alleson are positioned to better service our customers' athletic apparel needs nationwide."
Based out of Rochester, New York, Alleson Athletic has a long history of being a market-leading provider of stock and custom athletic apparel. In addition to its well-recognized brand, Alleson Athletic produces and sells cutting-edge sports apparel under license from Under Armour, the NBA and New Balance.
"Since the very beginning, we've been committed to bringing stock and custom sports uniforms to our customers through top-quality products and key partnerships," said Todd Levine, CEO and president of Alleson Athletic. "We're thrilled to be joining forces with a company that has such a strong reputation in the industry and shares our commitment to innovation and customer service."
Combined, Badger and Alleson will offer customers the best value proposition in the industry with the broadest line of affordable, high-quality performance apparel – on the field and in the stands – customized and decorated as they choose to have it, delivered on time, with our best-in-class customer service.
John Anton, the CEO of Badger, will lead the combined company, and Todd Levine, President of Alleson, and his team, reporting to John, will continue to manage Alleson. The transaction, the terms of which were not disclosed, is expected to close by the end of November.