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01/28/2022

Bally Takes a Step Forward in Customer Service

Learn how Bally associates will have easy access to the data they need to understand customer preferences better and move freely to help customers.
Jamie Grill-Goodman
Senior Editor
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Swiss luxury brand Bally, established in 1851, is one of the world’s longest-running luxury brands offering shoes, bags, accessories, and ready-to-wear fashion. While the brand evolves to reach multiple generations, it continues to focus on unmatched quality and customer service.

To deliver on this promise, Bally is replacing its current Retail Point of Service (POS) systems with Oracle Retail Xstore across 18 countries. Bally has over 320 retail stores spanning across nearly 60 countries worldwide. With the mobile Oracle systems, Bally associates will have easy access to the data they need to understand customer preferences better and move freely to help customers find the merchandise they are seeking—be it in-store or online—and check-out with ease.

“The boutiques are a real destination, where customers can enjoy a personalized shopping experience, interact with the sales staff, and feel the quality of the products first-hand," said Nicolas Girotto, CEO of Bally. “With the Oracle retail POS solutions, store associates will always be able to guide the customers throughout the shopping experience, offer first-class omnichannel services by combining physical and digital experiences, and process payments quickly.”

Accenture, a long-time Oracle PartnerNetwork (OPN) member with unparalleled capabilities in delivering complex, global transformations at-scale with Oracle technologies, will lead the strategic, multinational deployment and oversee the change management process.

Technology plays a key role in helping Bally align with customers' ever-changing preferences and deliver the service and experiences its customers expect. After reviewing multiple options in the market, Bally chose to replace its more than 500 POS systems with Oracle Retail Xstore Point-of-Service and Oracle Retail Xstore Office. Critical in this decision was the technology’s reputation in the market and unique reference library, which offers built-in processes and retail-specific best practices that will support a successful roll-out and ongoing support by Bally’s small IT team.

“When we embarked on the selection process, we were looking for a technology provider who could deliver against our vision and our reality of today. We believe Oracle can do both in the timeframe we need to support the business,” Girotto continued.

“As the consumer landscape continues to evolve, retailers need to manage the pace of change while keeping the customer at the core of their operations. At Oracle, we are focused on delivering a platform that delivers agility, scale, and operational excellence retailers need to do exactly that,” said Mike Webster, senior vice president, and general manager, Oracle Retail. “Our strategy is to build a platform that allows retailers like Bally to leverage our pre-built integration capabilities and common data model so they can focus on growing their business with Oracle.”