BARK Teams with Oracle NetSuite to Help Support Rapid Growth

Jamie Grill-Goodman
Editor in Chief
Jamie goodman

Founded in 2012 with BarkBox, a monthly subscription service of dog treats and toys, BARK has served more than 2 million dog homes nationwide. BARK serves dogs nationwide with monthly subscription services, BarkBox and Super Chewer; a curated e-commerce experience on; and custom collections via its retail partner network. Building on its success to date, BARK is expanding its range of services and experiences, now creating more than 430 new, original products in-house every year and serving more than 600,000 active customers monthly.

To support its rapid growth and new distribution channels, BARK has selected Oracle NetSuite to help support its delivery of products, services, and content to make dogs and their owners happy. With NetSuite, BARK has access to a more unified and flexible platform that can meet the needs of its rapid growth across subscription, retail, and e-commerce and with the development of new and unique experiences.

"As BARK continues to build upon the success of our subscription model and grow into new services and distribution channels, we need a technology platform that can streamline business processes and scale with us," said Joe Garafalo, vice president of finance, BARK. "With NetSuite integrating critical functions across our various businesses, we can focus on developing creative new ways to reach our customers and fulfilling our dog-first mission of fostering the health and happiness of dogs everywhere. We look forward to building on our strong foundation with NetSuite to help us ensure every dog reaches her full tail-wagging potential."

With the new solution, BARK has been able to gain real-time insight into order management, purchasing, and inventory systems for its retail partner network, allowing it to make quicker, more informed decisions. With the solution now supporting the back-end, BARK can more seamlessly serve its customers via its retail partners, including Target, Urban Outfitters, Bluestone Lane, e-commerce site, and its newest experiential venture, BarkPark, an outdoor clubhouse for dogs and their owners in Nashville, TN.

"BARK is a great example of an innovative company that strives to create customer-first, or in this case dog-first, experiences," said Jason Maynard, senior vice president of strategy and marketing, Oracle NetSuite Global Business Unit. "With a growing range of products and services for the 60 million dog households across the U.S., BARK is serving a huge market and is well positioned to continue its strong growth trajectory. By helping the BARK team manage critical business functions, we are doing our part to help BARK promote a more dog-inclusive lifestyle for its customers." 


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