Advertisement
06/30/2020

Bashas’ Family of Stores Tackling COVID-19 Disruption with AI

Lisa Johnston
Managing Editor
Lisa Johnston profile picture

Bashas’ Family of Stores, parent company to Food City, AJ's Fine Foods, Eddie's Country Store, and Bashas' and Bashas' Diné grocers, is leveraging artificial intelligence to better support its merchandising and marketing needs during the health crisis.

The Arizona-based, family-owned Bashas Family of Stores, which operates more than 100 store locations, has partnered with Hypersonix for its AI-driven analytics solution. The cloud-based Unified Data Analytics Platform is offered on a subscription basis for grocery retailers and other high-volume consumer-commerce companies.

The retailer chose Hypersonix’s platform to support its real-time merchandising, marketing and analytics needs in the face of the unprecedented changes wrought by COVID-19.

See also: Post-COVID-19 Retail Predictions

Hypersonix has designed the platform to have a “Google-like” experience meant to be simple and familiar to use. Users can query data with text or their voice from the computer or mobile device thanks to Natural Language Processing (NLP) technology.

“We look forward to seeing how Hypersonix can identify new growth opportunities from our data,” said Edward N. Basha III, president and CEO of Bashas’ Family of Stores. “We believe in innovation and partnership and finding ways to support our teams with advanced tools they need to better serve our shoppers and our community.”

  • As At Home Opens New Stores, Its OMS Gets an Upgrade

    At Home Group is investing in its order management system (OMS) as the home décor retailer swings back into growth mode.
    a building that has a sign on the corner of a street
  • Frank And Oak Unifying POS & Order Management

    The sustainable fashion retailer and brand under the United Commerce Group (UCG) portfolio is investing in its omnichannel experiences.
    a group of people in a room
  • Effective Order Management Is Vital to Ongoing Retail Success

    As the retail marketplace continues to evolve savvy retailers are investing in next-gen order management solutions to ensure they can deftly route and fulfill orders at need-it-now speeds.
    a close up of a road