Bashas’ Family of Stores, parent company to Food City, AJ's Fine Foods, Eddie's Country Store, and Bashas' and Bashas' Diné grocers, is leveraging artificial intelligence to better support its merchandising and marketing needs during the health crisis.
The Arizona-based, family-owned Bashas Family of Stores, which operates more than 100 store locations, has partnered with Hypersonix for its AI-driven analytics solution. The cloud-based Unified Data Analytics Platform is offered on a subscription basis for grocery retailers and other high-volume consumer-commerce companies.
The retailer chose Hypersonix’s platform to support its real-time merchandising, marketing and analytics needs in the face of the unprecedented changes wrought by COVID-19.
See also: Post-COVID-19 Retail Predictions
Hypersonix has designed the platform to have a “Google-like” experience meant to be simple and familiar to use. Users can query data with text or their voice from the computer or mobile device thanks to Natural Language Processing (NLP) technology.
“We look forward to seeing how Hypersonix can identify new growth opportunities from our data,” said Edward N. Basha III, president and CEO of Bashas’ Family of Stores. “We believe in innovation and partnership and finding ways to support our teams with advanced tools they need to better serve our shoppers and our community.”