Bass Pro Shops Lures Customers with New Digital Signage Program

Bass Pro Shops has deployed digital signage to lure customers to its stores' fishing, hunting and marine departments. The retailer, with 58 stores in 26 states and Canada, is now displaying multiple screens per store in these departments.

The signage is supplied by DMX, which already offers music and messaging services to Bass Pro Shops, in partnership with 11Giraffes.
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