A Beary Digital Experience

Build-A-Bear has rolled out six stores across the country with its new store-of-the-future design and will open 25 more this year. Children and their parents navigate the bear creation process through a series of interactive digital stations. Customers visiting the new store will notice interactive touch elements using Microsoft’s Kinect technology and the Choose Me station where customers are introduced to all the furry characters, with the stuffed animals at a lower height for customers to form a bond.

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