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Beating The "Amazon Effect"

Retailers worry that the "Amazon Effect" is marginalizing the value of their stores, devaluing them to being merely a "showroom" for products that can be purchased more conveniently via the e-marketplace. Download this white paper to learn how enabling cross channel capabilities, exposing inventory across the entire enterprise, empowering in-store sales associates to meet customer needs and proactively managing the relationship with consumers creates a compelling opportunity to reinforce the value of the store.
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