bebe Appoints New Merchandising Chief

4/4/2013
bebe stores, inc. has named Katrina Glusac as chief merchandising officer, effective immediately. In her new role, Glusac will lead the merchandising, visual merchandising and planning & allocations teams in defining and building the brand's merchandising offerings across all categories. She reports to CEO Steve Birkhold and will work closely with Brigitte Bogart, the recently appointed executive vice president of design and product development, in leading the new direction of the brand.

A seasoned strategic merchandising executive, Glusac brings more than 20 years of expertise in product development and product management for contemporary and e-commerce brands. Most recently, Glusac served as chief merchant and vice president of merchandising at ShoeDazzle.com, where she successfully built a new merchandising, design and planning team, improved sell-through and inventory performance and leveraged emerging technology and data-driven marketing to significantly increase company sales. Previously Glusac was divisional vice president and general merchandise manager of Guess?, Inc., where she conceptualized and helped launch Marciano, the company's first fashion-forward contemporary division, which became the number-one performing division in many categories. Glusac has also held senior merchandising positions at Arden B. and Charlotte Russe, Inc.

"We are very pleased to welcome such a strong and proven merchant to the bebe team," said Birkhold. "With an exceptional track record in elevating the performance of prominent contemporary brands, Katrina will be instrumental in helping us develop a merchandising strategy to reflect today's fashion-focused and digitally savvy customer."

"I have long admired the bebe brand and am thrilled to join the company as part of its next phase of growth," said Glusac. "I look forward to working closely with Brigitte Bogart in creating a vision that will excite today's customer, while building on the brand's strong heritage."

Glusac holds an Executive Master's in Business Degree (EMBA) from Daniel's College of Business at the University of Denver, and a Bachelor of Arts degree from Pepperdine University.
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