Bed Bath & Beyond Inc. Adds Macy’s Veteran to Unlock Value Potential

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Bed Bath & Beyond Inc. Adds Macy’s Veteran to Unlock Value Potential

01/20/2021

Bed Bath & Beyond, Inc. (BB&B) has named Macy’s veteran Mara Sirhal the new senior vice president and general manager of Harmon Health and Beauty Stores.

Sirhal will be tasked with “unlocking the potential” of BB&B’s personal care and beauty chain, leading all operational aspects of the value-driven business. This includes retail, online and distribution, as well as developing and implementing an improved customer value proposition to drive strong growth for the retail concept.

Sirhal brings almost 20 years of experience in retail, merchandising, store operations, beauty and wellness at Macy's to Harmon Health and Beauty Stores. She was most recently Macy’s VP and divisional business manager for leased, licensed, retail as a service and retail diversity strategy. Prior to this, she held a number of strategic merchandising roles at the retailer, including as vice president and divisional business manager for fragrances, bath and body merchandising in the beauty division. In this role she was responsible for buying, planning, digital and inventory management, and delivered significant growth in comp sales and market share. Sirhal was awarded Macy's Merchant of the Year in 2018. 

Effective immediately, Sirhal will report to Joe Hartsig, EVP and chief merchandising officer at Bed Bath & Beyond Inc. and president of Harmon Health and Beauty Stores.

"Harmon Health and Beauty Stores operates in exceptionally strong categories, with the opportunity to grow market share in health and wellness, including through omnichannel growth across both digital and physical properties,” said Hartsig. “Mara's exceptional expertise in retail, merchandising and beauty categories will help us accelerate our ambitious plans to grow this business, serve customers across the magic moments in their lives, and further unlock the potential across our enterprise."  

Harmon Health and Beauty Stores feature an expansive range of beauty, health and wellness products and is a wholly owned subsidiary of Bed Bath & Beyond Inc. In line with BB&B’s enterprise strategy, the company plans to deliver a more inspiring, omni-always shopping experience, providing its Harmon Stores' customers with greater ease, convenience and value. 

"I'm delighted to join the company to help accelerate the transformation underway at Harmon Health and Beauty Stores,” said Sirhal. “This value-driven concept has huge potential to expand across a number of strong and growing categories and I look forward to joining the brand to help deepen its connection with customers with a truly omni-always shopping experience."