Bed Bath & Beyond Launches 'College From Home' Digital Destination
Bed Bath & Beyond has launched College from Home, a shopping experience dedicated to helping parents and college students redesign their childhood bedrooms as remote learning spaces for the fall semester.
Bed Bath & Beyond will provide expert tips for creating remote learning spaces with the new College from Home website section. In partnership with sister brand Decorist, an online interior design service, the College from Home section will offer free design tips, curated assortments and inspiration for students to create functional learning spaces at home.
With the uncertainty of how exactly the COVID-19 pandemic will impact college and university campuses, many schools are opting for virtual college courses this fall. As a result, many students will be living at home in their childhood bedrooms instead of campus dormitories. Shopping for and decorating a dorm room is a rite of passage for college-bound students and College from Home provides inspiration to design a stylish and functional bedroom that feels like college.
"As the college destination for countless students across the country, whether studying at home or on campus, we know this fall won't bring the typical college experience every student looks forward to," says Joe Hartsig, EVP and CMO of Bed Bath & Beyond. "College from Home brings the dorm experience to life for students by showcasing essential product solutions, paired with design inspiration to turn their childhood bedrooms and work spaces into functional spaces for remote learning."
Starting today, the College from Home section will feature virtual learning and study at home dorm essentials including lap desks, organization tools, accessories, and bedding to transform childhood bedrooms into dreamy dorm spaces. The design team at Decorist created three room examples to help inspire for students to create authentic spaces.
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"College students are adjusting to a new learning environment this year. In July, we saw searches on our site up more than 200% for desks and office chairs compared to the same period last year," said Cindy Davis, EVP and chief brand officer of Bed Bath & Beyond and president of Decorist. They need design guidance and inspiration to create a conducive space —whether they're living at home or on campus.
"In our survey of college students, about seven in ten students say decorating their dorm is important to them, and their dorm decor is an expression of self. Students shared they seek to create a space to feel 'at home' which is our core brand purpose and what we want to help them achieve with these inspirational designs."