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11/01/2021

Bed Bath & Beyond Launches Diapers on Demand

Parents now have a new way to get baby and kid’s essentials delivered to their doorsteps.
Jamie Grill-Goodman
Senior Editor
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Bed Bath & Beyond and buybuy BABY have partnered with Uber Technologies to launch a new baby and kids vertical in the Uber Eats app.

Parents now have a new way to get baby and kid’s essentials delivered to their doorsteps.

Bed Bath & Beyond and buybuy BABY have partnered with Uber Technologies to launch a new baby and kids vertical in the Uber Eats app. This new hub includes a massive catalog of essential baby and home products from nearly 120 buybuy BABY and more than 750 Bed Bath & Beyond locations nationwide, all available for on-demand delivery through the Uber and Uber Eats apps.

Parents and caregivers can now get everything from dinner to diapers delivered, as well as wipes, first aid kits, bath toys, and a variety of Bed Bath & Beyond’s offering for the home.

“We are rebuilding our authority in the home and baby retail categories to appeal to new consumers, while strengthening relationships with our valued, long-standing customers,” said Rafeh Masood, Bed Bath & Beyond chief digital and interim chief brand officer. “This partnership with Uber is a terrific way we are reaching new customers and the fact that buybuy BABY was chosen to help launch Uber’s baby and kids delivery vertical reflects the brand’s leadership in welcoming customers to parenthood. We are excited to begin this journey with Uber and look forward to having their innovative services market and deliver products from Bed Bath & Beyond and buybuy BABY right to customers’ doorsteps.”

The new baby and kids hub on Uber Eats also includes beloved brands such as Honest, Yumi, Lalo, Little Spoon, Nyssa and more. To search, shoppers can open the Uber app and tap “Baby” under categories or search with the baby emoji.

“We’re thrilled to be able to offer parents and caregivers an easy and convenient way to find everything they need for their families, and have it delivered to their doorsteps,” said Raj Beri, Uber’s VP & global head of Grocery and New Verticals. “Every parent knows the stress of urgently needing diapers, pacifiers, thermometers and more—and we know that our new baby and kids hub will help to alleviate some of the stress.”

To celebrate the new baby and kids hub, Uber is supporting Baby2Baby, a nonprofit organization that provides essential items to children in need across the country. In the last 10 years, Baby2Baby has distributed more than 200 million items to children in homeless shelters, domestic violence programs, foster care, hospitals, underserved schools, and more. Uber is donating $200,000 to help Baby2Baby continue their incredible work, and is encouraging Uber customers who want to support by donating here.

From November 1-11, Uber customers will get $20 off an order of $60+ from Bed Bath & Beyond, buybuy BABY, Honest, Yumi or Little Spoon. As always, Uber Pass and Eats Pass members will also enjoy 5% off and unlimited $0 Delivery Fee on eligible orders of $15+ (see terms for both offers).