Bed, Bath & Beyond Revamps Registry Platform

Lisa Johnston
Editor-in-Chief, CGT
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Bed Bath & Beyond’s new wedding registry platform, known as Your Registry, Your Way, wants to simplify the gift-giving experience.

In addition to registering for product request, the single-source registry enables consumers to create requests for cash or gift experiences, such as ziplining or scuba diving. 

They have the ability to register in-store with a BB&B associate, through the app or online, using such tools as the Registry Checklist, Price Analyzer, Collection Starter and Thank You Manager.

"This new wedding registry experience highlights the comprehensive capabilities Bed Bath & Beyond has built for our registrants to create a wedding registry as unique as the couple themselves," says interim marketing lead, Michael Krueger. "Your Registry, Your Way was created to conveniently combine alternative gifting options with traditional product essentials all-in-one place to make it easy for our registrants to create a home and life together."

Consumers can also take advantage of perks such as the 20% off Completion Offer, Bonus Gifts from national brands and more.