Belk Upgrades Stores with $40M Investment
Belk will open three new stores through the end of 2018, part of a nearly $40 million investment in store remodels, capital improvements and new store openings in 2017. Tech updates to the new stores include a "buy online, pick up in store" service, phone charging stations and a service desk at the store entrance for quick, convenient access to services such as gift wrapping, returns and Belk Rewards Card payments.
"We've been successful in making a personal connection between our brand and our customers," said Lisa Harper, Belk CEO. "Our customers truly believe they know us and we are a part of their community; and they feel Belk is their store. We want to provide that level of personal connection in every community we enter."
Belk also plans to remodel 12 existing stores across their 16-state footprint in 2017, an investment of nearly $10 million. An additional $15 million in funding will be used for capital improvements such as parking lots, paint and roofing.
"We really want to be an asset to the communities in which we operate," said Lisa Harper, Belk CEO. "Our goal – and really, our hope – is to build lasting relationships with our customers and associates."