Influencer commerce platform Souler has added several new brands to its portfolio of more than 100 companies leveraging influencers to increase brand awareness and generate additional revenue. Via the Souler platform, these brands significantly increase the number of products in a variety of categories available for influencers and bloggers to offer their followers, and for consumers to purchase.
Ben Sherman, Nambé and Rockport join Souler’s influencer platform along with a prominent list of brands including: Billy Baker Co., Cockpit USA, Creative Recreation, Earth Brands, Grey New York Grey New England, Jack Mason, Liv Watches, Margot Elena, Maud Heline, Members Only.
Souler connects brands and influencers with consumers by enabling popular social media influencers and bloggers to easily curate, promote and sell branded products from their own dedicated digital storefronts without the hassle of building their own site, managing physical inventory, shipping or customer service. Influencers on the Souler platform choose the products to feature in their stores and promote the sale of these products via their social channels. Influencers receive a commission from each sale and orders placed are fulfilled directly by the vendor.
"The reach and impact of influencers today is undeniable," said Souler co-founder and CEO Josh Wexler. "Influencers today reach hundreds of millions of consumers. By creating a seamless way for brands and influencers to connect with these consumers, Souler enables brands to increase awareness, significantly broaden their distribution and dramatically increase their e-commerce revenue, while fully maintaining control of their products, pricing and influencer relationships. Influencers can also generate significant income by sharing and selling the products they love directly to their followers with no expense, hassle or risk."
The Souler platform currently has hundreds of influencers selling products from more than 100 brands and reaches millions of consumers. The platform is free to use by both influencers and brands. The company was created by RevCascade, a provider of dropship programs for brands and retailers, and was launched in November 2017.