Best Buy Expands Fulfillment for Early Birds and Night Owls

Lisa Johnston
Senior Editor
Lisa Johnston profile picture

E-commerce is booming this holiday season, and Best Buy is leveraging its store fleet in order to meet consumer demand during all times of the day.  

Up to 80% of consumers plan to shop online this holiday season, according to The NPD Group, but shoppers still plan to make 42% of holiday purchases in a store. Keeping in line with these expectations, Best Buy has extended its curbside service to be available before and after store hours during the final few weeks of the holiday season.

Like many retailers, Best Buy quickly executed the contactless fulfilment service at the beginning of the pandemic, and it now offers it at all locations.   

Same-day and next-day delivery options at the No. 13 retailer are also growing, with consumers able to checkout as late as 3 p.m. local time to receive orders by 9 p.m. The company recently partnered with Instacart, adding to its list of third-party providers that also includes Roadie and Shipt, while Best Buy employees will deliver orders to consumer homes until 10:30pm.

Best Buy now also offers about 16,000 alternate pickup locations, including CVS Pharmacy, Michaels, Advanced Auto Parts and UPS stores, with an estimated 80% of the U.S. population residing within 5 miles of a location.

Finally, the electronics and appliance retailer has now converted about 340 stores to ship-from-store hubs, and it expects about 70% of all ship-from-store units to be sent from them.

The additions stem from a fall pilot that quickly demonstrated its value based on the locations of the hubs, proximity to carrier partners, and limited amount of required capital investments.  The model enables Best Buy to extend the online order cut-off to 8 p.m. for next-day delivery.

“All our stores will continue to ship online orders, but these locations are positioned to ship out significantly more volume and utilize dedicated labor aimed at fulfilling orders originating online,” CEO Corie Barry said in a recent earnings call.

More on Fulfillment