Reimagined Physical Stores
The company is also looking to continue reshaping its brick-and-mortar stores, looking at about 45 remodels for its store experience concept in order to bridge the gap between online sales and physical shopping.
According to the company, digital engagement with customers remains very high, with online sales as a percentage of domestic sales being 31%, still twice as high as pre-pandemic levels.
“We are excited about these remodels, as we continue to see higher revenue and NPS in the pilot locations compared to the control stores, especially as one of the pilots has been running almost two years,” said Barry.
“Every aspect of our lives has changed with technology, and we uniquely know how to make it human in our customers' homes right for their lives,” he added.