Best Buy's Latest Store Within a Store Rollout

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Best Buy's Latest Store Within a Store Rollout

07/11/2016
Best Buy continues to fortify the in-store experience with the addition of the LG Experience at 400 locations. As electronics retailers feel the pinch from online pure play, Best Buy is thriving thanks to its commitment to providing a unique and value-driven in-store shopping experience.
 
The LG Experience is an interactive television display designed to help TV shoppers experience first-hand the latest advancements in TV picture quality, including High Dynamic Range (HDR) and 4K Ultra HD resolution. "With so many new technologies and oftentimes confusing jargon used to describe them, it’s our job as a manufacturer to help consumers understand the benefits of today’s leading innovations and gain the knowledge they need to feel confident in purchase decision," said David VanderWaal, vice president of marketing, LG Electronics USA. "One of the best ways to do that is to offer first-hand consumer experiences with our leading retail partners."

At the Best Buy installations shoppers can see for themselves dynamic displays of HDR, 4K Ultra HD resolution, OLED TV technology and advanced LCD/LED technologies together in one interactive showcase and get the knowledge they need to feel confident in their purchase.

"With the LG Experience, customers can be hands-on and learn about the newest technology," said Luke Motschenbacher, vice president for televisions at Best Buy. "It’s a perfect example of why Best Buy’s the best place to experience the latest TVs." 
 
Beyond the product demonstrations, the LG Experience serves as a showcase for immersive visual content. And consumers can enjoy an interactive, hands-on experience of LG’s webOS 3.0 Smart TV platform that makes switching between live TV, streaming content, and external players easy and fast.