Big Data

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Big Data

A collection of news, articles and other featured content about Big Data.

We all know that the retail sector has been heavily investing in e-commerce approaches, but how "big" has been the usage of data? Let's analyze this matter in detail.

True digital transformation can only take place when retailers have a 360-degree view of the consumer. Download this exclusive infographic to discover how having unified customer data allows retailers to personalize shoppers’ experiences and target them at the right time via the right channel.

Starbucks is “dialing up” its artificial intelligence investments and using IoT data from Espresso machines to help the business. Get the details.

Today the channel is the customer. Ensuring a seamless transition between online and offline requires a holistic approach from the top-down - but it is possible to achieve.

Canadian Tire’s Triangle Rewards program now boasts close to 70% penetration of Canadian households. Learn how it is using all that customer data to ultra-personalize its offers and skyrocket its marketing ROI.

The majority of loyalty programs are simply not keeping pace with the needs and expectations of today’s shopper. Built on an understanding of your customers, a winning loyalty strategy puts the customer first to drive business growth. Here are ten steps to build a successful loyalty strategy.

Curated services, monthly replenishments, rental services and premium access models vie for consumers’ attention in an overcrowded retail subscription market. So what are retailers to do? Check out these four steps to building a strategic digital engagement plan.

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