A client told me this just the other day, and it struck a chord; not because it is a pithy play on words, but because it is so very consistent with many of my recent client discussions.
“There is data in that system, but we haven’t applied the resources to harvest it and do anything with it.”
Data analytics, artificial intelligence, automation, and voice commerce are shaping the store of the future. Yet these next-gen retail experiences aren’t possible without a powerful network keeping you connected to the cloud.
True digital transformation can only take place when retailers have a 360-degree view of the consumer. Download this exclusive infographic to discover how having unified customer data allows retailers to personalize shoppers’ experiences and target them at the right time via the right channel.
Canadian Tire’s Triangle Rewards program now boasts close to 70% penetration of Canadian households. Learn how it is using all that customer data to ultra-personalize its offers and skyrocket its marketing ROI.
The majority of loyalty programs are simply not keeping pace with the needs and expectations of today’s shopper. Built on an understanding of your customers, a winning loyalty strategy puts the customer first to drive business growth. Here are ten steps to build a successful loyalty strategy.
Curated services, monthly replenishments, rental services and premium access models vie for consumers’ attention in an overcrowded retail subscription market. So what are retailers to do? Check out these four steps to building a strategic digital engagement plan.
Retailers are radically rethinking how they use technology, pursuing new business models and creating highly personalized shopping environments that coordinate seamlessly across channels. Read about how you can enhance in-store, online and omnichannel shopping experiences, along with back-of-house operations, in this comprehensive new guide to digital transformation.
Mobile technology is the link that delivers real-time, user-friendly and unified information across every retail organization. With the right mobile solutions in place, retailers can provide the personalized experience today's shoppers desire while improving organizational efficiencies.