Big Data

Lowe’s is optimizing its operations by allowing store associates to interact with its store’s digital data through a digital twin: a completely virtual replica of the physical home improvement store. Learn more.

Learn by example from leading companies like Mars and Yum! Brands to optimize forecasting and expansion through deep learning and spatial analytics.

Many brands, especially small- and medium-sized businesses, often lack the resources to invest in lasting relationships with their customers. So what are the costs to look out for in today’s market and how can brands overcome these by generating valuable first-party data? Find out.

When it comes to fighting cybercrime, collective efforts tend to be the most efficient. Both public and private stakeholders should cooperate and establish partnerships to protect data, or cybercriminals will continue to exploit weak or absent risk governance practices. Learn more.

Across three jam-packed days, influential leaders from across the consumer goods and retail industries convened to discuss the landscape of analytics and the powerful role it is playing in innovation, talent, and business growth. Here’s what several attendees had to say.

Walmart’s membership program has been steadily growing its offerings, and the company has now expanded it to include InHome Delivery service as an add-on. Learn more.

P&G, Yesway, Yum! Brands, and Shoe Carnival joined the loyalty conversation at this year’s Analytics Unite event in Chicago.

How can retailers keep pace with the evolving ecommerce market? That’s where a product-to-consumer (P2C) management strategy comes into play. Learn more.

RIS and CGT’s annual "Retail and Consumer Goods Analytics Study" benchmarks the retail and consumer goods industries’ analytic maturity and identifies key investment trends. Learn where your company ranks among today’s leaders.

Retailers are looking closely at how to capture consumers with personalized and relevant marketing to drive them into their stores and capitalize on wallet share. Get the details.

Despite challenges, the company’s consistent investment into additional profit centers like retail media and data monetization are proving resilient and rewarding.

Discover how the Coach and Kate Spade parent is harnessing analytics to augment its creative processes with a deep understanding of its customers, helping sales despite price increases.