As the name implies, the NRF Big Show is enormous. It is impossible to see it all in three short days. Check out RIS’ annual look at the key sessions, events and trends from this year’s show and catch up on what you might have missed.
"By more fully understanding our customers’ interests and buying history, we can suggest new projects in-store and deliver more personalized offers to drive engagement across channels," said Steve Miller, SVP marketing & eCommerce at Joann.
The retailer is set to expand its first ever loyalty program test, which charges members $128 for services. Learn more about the expansion plans and how digital marketing and data analytics are helping lululemon drive shopper engagement.
AI is becoming a powerful tool for in-store retailers to turn imprecise and inefficient backend processes into value-drivers. Explore two ways that AI can impact customer engagement processes in ways no other technology quite can.
Mobile technology is the link that delivers real-time, user-friendly and unified information across every retail organization. With the right mobile solutions in place, retailers can provide the personalized experience today's shoppers desire while improving organizational efficiencies.