How can companies better leverage data to deliver personalized consumer experiences? Mark Edmonson, chief marketing officer, Materne North America, and Darrin Samaha, VP of marketing at Yesway, share their thoughts.
OpenAI CEO Sam Altman, whose company created ChatGPT, was one of three experts who testified at a Senate Judiciary subcommittee hearing exploring the oversight of artificial intelligence. Here are the top takeaways for retailers.
Traditional supply chains don’t provide the visibility needed to plan for marketplace disruptions. These five processes boost supply chain modernization by enabling data insights and end-to-end visibility.
This year, in particular, inflation and changing consumer behavior are making the holiday retail season even more unpredictable than usual. With no crystal ball, retailers need to adapt quickly so they can maximize peak season sales.
While digital media and data analysis work hand-in-glove, CG marketers continue to experience difficulty in "influencing up." Learn why and what to do about it.
Here are three actionable steps retailers can take to actively prepare for a profitable 2022 holiday shopping season given today’s dynamic market conditions.
Garnering an understanding of where and why consumers behave the way they do—in turn, maximizing brand performance is best achieved through spatial analytics.
With changes in the way the public eats coupled with the need for sustainable food options grocers must reexamine their product strategies with a renewed focus on data.
How can brands encourage conversions with their business versus competitors? Gaining visibility into the consumer online journey is critical. Learn more.
What Werner Graf learned down in New Orleans very early in his career was that there was really only one way to drive big wins — especially in a stoic, mundane business that had been frozen in time: innovation. Learn more.
Lowe’s is optimizing its operations by allowing store associates to interact with its store’s digital data through a digital twin: a completely virtual replica of the physical home improvement store. Learn more.
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