Big Data

Yesway and Materne Leverage Data to Predict Customer Needs and Deliver End-To-End Personalized Experiences
How can companies better leverage data to deliver personalized consumer experiences? Mark Edmonson, chief marketing officer, Materne North America, and Darrin Samaha, VP of marketing at Yesway, share their thoughts.
What Retail Leaders Need To Know About the Congressional Hearing on Artificial Intelligence
OpenAI CEO Sam Altman, whose company created ChatGPT, was one of three experts who testified at a Senate Judiciary subcommittee hearing exploring the oversight of artificial intelligence. Here are the top takeaways for retailers.

Marketing
Reduced Consumer Spending Requires Smarter Tactics In-Store
Location-based marketing is key to allowing retailers to build hyper-personalized campaigns. But how can retailers get started? Learn here.
Big Data
How Technology Leads to Lower FM Costs in the Retail Industry
Technology impacts facilities management in a few key areas. Learn more.
Supply Chain and Merchandising
5 Processes for Achieving Supply Chain Modernization
Traditional supply chains don’t provide the visibility needed to plan for marketplace disruptions. These five processes boost supply chain modernization by enabling data insights and end-to-end visibility.
E-Commerce
How to Overcome the ‘Unknown Unknowns’ that Make or Break Holiday Sales
This year, in particular, inflation and changing consumer behavior are making the holiday retail season even more unpredictable than usual. With no crystal ball, retailers need to adapt quickly so they can maximize peak season sales.
Events
How to Get Leadership Buy-In on Emerging Retail Media Opportunities
While digital media and data analysis work hand-in-glove, CG marketers continue to experience difficulty in "influencing up." Learn why and what to do about it.
Big Data
3 Ways to Prepare for the 2022 Holiday Season
Here are three actionable steps retailers can take to actively prepare for a profitable 2022 holiday shopping season given today’s dynamic market conditions.
Sponsored
Analytics
Understanding the ‘Where’ of the CPG Industry
Garnering an understanding of where and why consumers behave the way they do—in turn, maximizing brand performance is best achieved through spatial analytics.
Security
Bed Bath & Beyond Reviewing Possibility of a Data Breach
Bed Bath & Beyond had a lot going on last week: reports of a possible breach, a stock announcement, and a new CEO. Get caught up.
Sponsored
Customer Analytics
Grocers Must Develop a Data-Driven Product Strategy
With changes in the way the public eats coupled with the need for sustainable food options grocers must reexamine their product strategies with a renewed focus on data.
E-Commerce
3 Key Considerations for Driving Growth Online
How can brands encourage conversions with their business versus competitors? Gaining visibility into the consumer online journey is critical. Learn more.
Council Member Thought Leadership
The Pride of the Industry: Innovation
What Werner Graf learned down in New Orleans very early in his career was that there was really only one way to drive big wins — especially in a stoic, mundane business that had been frozen in time: innovation. Learn more.
Augmented Reality
Lowe’s Embraces the Power of Digital Twins
Lowe’s is optimizing its operations by allowing store associates to interact with its store’s digital data through a digital twin: a completely virtual replica of the physical home improvement store. Learn more.