SmartShop is a new loyalty and marketing program from Pay By Touch based on its biometric payment system. SmartShop combines biometric technology with data-driven marketing to provide a personalized marketing system that users can access with the touch of a finger. The system generates customized offers for customers before they shop; shoppers place their finger on the biometrics-embedded kiosk and retrieve their personalized offers. Once they've finished shopping, customers pay for their purchases biometrically and the discounted prices are applied to the purchase automatically. The system learns from the customers' purchases in order to offer more targeted promotions every time the customers visit the store.