For the launch of the Urban Explorer theme, each video wall consisted of 25 ultra-thin 55-inch LG displays in a 5-by-5 configuration. With the inauguration of the current theme, each wall received an additional 10 displays, resulting in 7-by-5 video walls that measure 10 feet high by 35 feet wide.
"As the retail landscape changes, we continually seek innovative ways to engage our customer," Bloomingdale’s EVP and chief marketing officer Frank Berman said. “The Carousel allows Bloomingdale's to regularly offer up new products, new brands and an original immersive experience, all tied to a timely and engaging theme. The engulfing screens create a cocoon-like feel, virtually transporting guests to new destinations, while the combination of unexpected product, unique shopping environment and engaging experiences makes the Carousel like no other pop-up shop in the world.”