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11/03/2014

Bloomingdale's Fully-Mobile Next-Gen Store

Bloomingdale’s newest store in Palo Alto, CA is the chain's first fully-mobile location. All associates in the 125,000 square-foot, next-generation store are equipped with a mobile device to aid in the customer experience.

In addition to the mobile component, the tech-filled store sports a host of cutting-edge technology that befits the Silicon Valley location. Among the technology present at the new location are:

Mobile equipped associates. All selling associates will have mobile devices allowing them to better assist shoppers with instant access to product availability information, along with the ability to call, e-mail and text with customers. The devices allow associates to complete transactions via mobile point-of-sale to streamline the purchase process.

In men’s and women’s shoes, handbags, and home departments, touchscreen tablets are handy to allow customers to explore additional products Bloomingdale’s has to offer. Utilizing the tablets, customers can browse items by their favorite designer or style, scan items for more information, view product details and product guides, and even share their favorites with friends or their selling associate.

Smart fitting rooms. Fitting rooms are equipped with wall-mounted tablets offering customers the ability to look up product information, alternate color and size options, ratings/reviews, and recommendations on complementary items.

To further satisfy a seamless shopping experience, customers will be able to simply tap the touchscreen to call for assistance without ever leaving the room.
Mirrors with touch-screen lighting options provide an optimal environment for trying on the latest fashions. All fitting room areas contain communal tables with charging stations where guests can mingle and reboot.

Digital wallet acceptance. Shoppers also can utilize bWallet, a digital wallet which offers a single place to store special offers and reward cards to easily redeem either in store or on bloomingdales.com. Customers can automatically add offers from the web or via e-mails sent by Bloomingdale's.

Flexible fulfillment. The store is a buy online, pick-up in-store location and features same-day-delivery where shoppers located within a 15-mile radius from the store can buy select merchandise on online and have the product delivered within a five-hour window.