Blue Nile Launches Personal Shopping Service

Blue Nile announces the launch of a new, complimentary Personal Shopping Service designed to help customers find the perfect gift. Blue Nile's expert diamond and jewelry consultants are available via phone to assist with ordering custom engagement rings, locating a diamond with specific criteria, or finding that one-of-a-kind gift.

"Many customers visit our site with a specific engagement ring design or gift idea in mind, but have limited time to shop for it on their own," says Diane Irvine, CEO, Blue Nile. "For those customers, Blue Nile's Personal Shopping Service not only offers convenience, it also gives them the extra confidence that they desire when making such an important purchase."

Features of the service include:

Special Order Engagement Rings: If a customer is looking for a particular engagement ring setting, Blue Nile's Personal Shopping Consultants will work to create the perfect ring that fits her style and taste.

Special Order Diamonds: If a customer is looking for a diamond with a very specific set of criteria, Blue Nile's Personal Shopping Consultants will work to locate the stone.

One-of-a-Kind Gifts: For a customer looking for a unique gemstone, pearl or diamond jewelry piece for a special occasion, Blue Nile's Personal Shopping Consultants can help find that extraordinary gift that's sure to exceed expectations.
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