Boden Gets Big Return on Non-brand Search Terms
Direct-order apparel company Boden achieved a 125 percent increase in sales from non-brand search terms with the help of Coremetrics Search. Coremetrics is a provider of digital marketing optimization solutions.
In addition, the company increased return on advertising spend (ROAS) by 16 percent, making a significant difference in the profitability of non-brand search terms as an acquisition channel.
"Coremetrics Search gives us end-to-end visibility into our search program, from vendor impressions and exact search queries to site conversions and bounce rates," said Oliver Elliot, search and acquisition manager at Boden.
"Plus, it provides the tools to find, capture and control the long tail of our market. The improvements mean that we now capture many more customers who weren't necessarily looking for Boden products but ended up buying from our site. These new customers have become aware of our brand and are more likely to become repeat customers."
Boden reports that it is one of the fastest-growing direct order companies in the United Kingdom and the United States. Founded in 1991 by Johnnie Boden, who was inspired by the high standards set by U.S. mail order companies, Boden filled a gap in the U.K. market for competitively priced, well-made clothes designed with a sense of style and delivered directly to the customer's door.
for more information: www.coremetrics.com
In addition, the company increased return on advertising spend (ROAS) by 16 percent, making a significant difference in the profitability of non-brand search terms as an acquisition channel.
"Coremetrics Search gives us end-to-end visibility into our search program, from vendor impressions and exact search queries to site conversions and bounce rates," said Oliver Elliot, search and acquisition manager at Boden.
"Plus, it provides the tools to find, capture and control the long tail of our market. The improvements mean that we now capture many more customers who weren't necessarily looking for Boden products but ended up buying from our site. These new customers have become aware of our brand and are more likely to become repeat customers."
Boden reports that it is one of the fastest-growing direct order companies in the United Kingdom and the United States. Founded in 1991 by Johnnie Boden, who was inspired by the high standards set by U.S. mail order companies, Boden filled a gap in the U.K. market for competitively priced, well-made clothes designed with a sense of style and delivered directly to the customer's door.
for more information: www.coremetrics.com