The Bon-Ton Stores Optimize Digital Experience

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The Bon-Ton Stores Optimize Digital Experience

By Jamie Grill-Goodman - 06/16/2016
The Bon-Ton Stores, Inc. have selected Catchpoint Systems' end-user experience monitoring (EUM) solution to help optimize the company’s digital customer experience. Specifically, the omnichannel retailer will use Catchpoint’s Synthetic (Active) Monitoring solution to ensure that its ecommerce website and mobile site deliver consistently high performance, and to find and fix performance issues before they impact users.

The Bon-Ton Stores operates 267 department stores in 26 states and serves customers from around the U.S. through its website, www.bonton.com. The company chose Catchpoint’s EUM solution for its extensive array of test types and the depth and speed of its analytical capabilities. These will enable The Bon-Ton Stores to monitor a wide range of objects, including third-party services, that affect web performance; as well as diagnose localized or ISP-specific issues in real time. Ultimately this is expected to help The Bon-Ton Stores provide a customer-friendly experience by correcting problems before they arise, potentially frustrating customers and threatening revenue.

“Nothing is more important to the success of our online strategy than delivering the same, exceptional experience that our customers have come to expect from The Bon-Ton Stores’ retail locations," said Larry Kraus, vice president of technologies at The Bon-Ton Stores. "Catchpoint provides the insight and reliable data that we need to take action to live up to that commitment. We look forward to applying this solution proactively, to develop an even better experience for our online shoppers.”