Borderfree Signs 11 British Retailers

Borderfree, an international e-commerce solutions provider, announced that its global e-commerce platform is now available to UK retailers looking to expand their international sales and reach. Iconic and established UK retailers Harrods, Browns, Space NK Apothecary, The Dune Group, Aspinal of London, Trunki, Brand Outlet, Austin Reed, Viyella, CC and Soletrader have signed up to Borderfree's global e-commerce platform and are already taking advantage of the company's market insights and services.

Already well established in the United States with more than 175 top U.S. retailers, Borderfree has been enabling and growing cross-border online sales for its clients since 2008. Borderfree's team of global e-commerce experts works with retailers to tailor a fully-optimized international site experience based on local preferences, best practices and market insights while keeping the retailer's brand at the forefront.

Borderfree integrates seamlessly with a retailer's existing e-commerce infrastructure and international operations, and with the company's BFX platform, retailers can launch in a matter of days as opposed to months with other solutions. Retailers are able to market and sell to customers in more than 220 countries and territories and more than 74 currencies worldwide. With the UK firmly in first position as the world's largest online exporter, Borderfree's technology represents a potential £28 billion overseas opportunity to UK retailers.

Lila Snyder, president, global e-commerce at Pitney Bowes Inc. commented "We're thrilled to launch in the UK with eleven iconic British brands on our platform. UK retailers are some of the most sophisticated in the world, and we're excited about the opportunity to unlock international demand and scale global online sales through Borderfree's platform. The UK e-commerce sector is already quite mature, and the vast majority of major retailers have been offering international sales and shipping for some time. Borderfree simplifies and improves that process; lowering barriers by making it easier for consumers to shop and simple for retailers to meet that demand.

"The insights we provide enable our clients to identify key markets with latent demand, and our technology allows retailers to target consumers with tailored marketing messages, so shoppers only see online content that is relevant to them, no matter where they are based," Snyder continued. "It's been a powerful model for our American clients and we're excited to work with British brands to bring their rich retailing heritage and unique products to global consumers."

Retailer endorsement for Borderfree
"At Harrods, we are committed to delivering the highest possible standard of customer experience across all markets in which we operate. As a leader in luxury retail with a significant international following, we were drawn to Borderfree's ability to further enhance our capacity to serve our customers seamlessly across geographies," said Neil Borer, e-commerce director at Harrods. "We also were particularly interested in partnering with Borderfree to extend our reach into China and Russia, two markets that hold great consumer promise for us. Borderfree's reputation as a strong strategic partner for its retailers preceded their entry into the UK and we look forward to working with them to scale our international business."

Simon Burstein, Managing Director at Browns, added, "Founded in 1970 by Joan Burstein, today Browns is recognised as one of the world's most iconic fashion destinations. We're thrilled to work with Borderfree and use its state-of-the-art technology and delivery expertise to extend the Browns brand experience and easily provide our customers around the world with an expert edit of the world's most prestigious designers."

"Borderfree removes the barriers to international cross-border e-commerce with their impressive technology platform," explained Jez Wilson, head of e-commerce at Space NK Apothecary – "We are confident the Borderfree team will contribute great value to Space NK's sales, marketing and technology initiatives as we continue to grow our international customer base."

Kate Smyth, director of e-commerce at The Dune Group commented: "As the global leader of affordable luxury fashion footwear and accessories, with over 300 stores and concessions in 24 countries around the world, we're excited to partner with Borderfree to enable our international customers to shop online at Dune and provide them with the same high-quality shopping, delivery, and customer service experience as our UK customers. We are especially excited about the potential growth opportunities in markets such as South America, Africa, and Asia."

Greg Gaffney, director, e-commerce and Digital Division at Aspinal of London, noted, "Borderfree's knowledge of the global luxury market and consumer audience was an ideal fit for our brand which is recognised for its premium appeal. The ability to localise our message with Borderfree's support has opened up exciting possibilities for us in new markets."

"As a brand with a unique product set, we are very excited to partner with Borderfree," said Philip Bagnall, head of Digital at Trunki. "Borderfree has a very good understanding of our specific needs and will provide us with incredible reach and market expertise to enable us to bring smiles to families around the world. We look forward to using Borderfree's platform to further our growth into India, Japan, Ireland, Mexico, Pakistan, South America and South Korea."

"Borderfree's exceptional data-driven marketing expertise and well-respected name in the e-commerce industry will help Brand Outlet target a high-intent international audience and provide consumers around the globe with affordable access to the designer brands they desire," said Rohit Khanna, managing director at Brand Outlet.

Joe Fletcher, e-commerce manager at Austin Reed Group, said, "Borderfree has proven that it is the right partner to extend our global e-commerce reach for our Austin Reed, Viyella, and CC brands, especially as we look to expand our global footprint to grow sales. As a brand with a deep heritage in retail, we were searching for a partner with a solid grasp of global shopping behavior, in-depth market insights and a technology platform that can support a truly global company – and believe we have found one in Borderfree."

"Partnering with Borderfree and utilizing the platform's site localisation and global delivery service allows shoppers to browse and buy their favourite brands from Soletrader, regardless of their location," explained William Foster, e-commerce manager at Soletrader. "As a leader in designer footwear, we were drawn to Borderfree for their ability to translate the Soletrader brand experience across international markets at the right value point, enabling enhanced bottom line growth."

Borderfree helps its clients to increase their global footprint through targeted marketing campaigns, data analysis and insight into which prospective markets offer the best cross-border opportunities for each retailer, and e-commerce services such as website localisation, duty and tax compliance, payments, risk management, customer care, and logistics services via trusted partners and hubs across the world.

Snyder continued, "This is an exciting time for retail, and an exciting time for Borderfree. As the UK solidifies its position as the world's largest online exporter, retailers are well-poised to take advantage of the growth, especially in the US, China, and the Middle East. We're looking forward to continuing to develop our relationships with leading British retailers, and helping them to grow their own international footprint."
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