Bottom-of-Basket Tech at POS Hits 1,000 Store Milestone

3/2/2010
Evolution Robotics Retail announces more than 1,000 grocery stores and just under 10,000 lanes in the United States are now using LaneHawk. The LaneHawk loss-prevention system, built on Microsoft's Windows Server operating system, uses video analysis to identify and ring up articles in a shopping cart's bottom-of-basket to help ensure merchandise is not omitted from the order and accidentally given away.

LaneHawk uses algorithms to recognize BOB items from real-time video modules, and then sends the associated UPC numbers to the point-of-sale system for inclusion in the transaction. LaneHawk's high-speed vision technology, also used in robotics applications, recognizes items without requiring special packaging, tags, transponders or shopping cart modifications.

"LaneHawk has been a proven success in the stores where we've tested it, and has helped to reduce bottom-of-basket loss. We look forward to rolling it out to select ShopRite stores in the future," said Alan Aront, Vice President, C.I.S.D., Wakefern Food Corp.
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