Bottom-of-Basket Tech at POS Hits 1,000 Store Milestone

Evolution Robotics Retail announces more than 1,000 grocery stores and just under 10,000 lanes in the United States are now using LaneHawk. The LaneHawk loss-prevention system, built on Microsoft's Windows Server operating system, uses video analysis to identify and ring up articles in a shopping cart's bottom-of-basket to help ensure merchandise is not omitted from the order and accidentally given away.

LaneHawk uses algorithms to recognize BOB items from real-time video modules, and then sends the associated UPC numbers to the point-of-sale system for inclusion in the transaction. LaneHawk's high-speed vision technology, also used in robotics applications, recognizes items without requiring special packaging, tags, transponders or shopping cart modifications.

"LaneHawk has been a proven success in the stores where we've tested it, and has helped to reduce bottom-of-basket loss. We look forward to rolling it out to select ShopRite stores in the future," said Alan Aront, Vice President, C.I.S.D., Wakefern Food Corp.
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