Boutique Larrieux Reboots E-Comm With Editorial Lookbooks, Speedier Checkout

Boutique Larrieux, an upscale plus-size retailer, recently relaunched its e-commerce site with iStar. Building on the growth of the brand's brick-and-mortar Milwaukee location, the revamped site features a sleek new design with speedier, simplified checkout.

Visitors to the new site will find a greater range of dynamic content to inspire fashion-hungry shoppers, including quarterly editorial lookbooks. The new site also is tightly integrated with the brick-and-mortar store's point-of-sale (supplied by CAM Commerce), which allows for automated stock level maintenance. Finally, the updated web platform comes with improved technical support to minimize downtime.

"The Boutique Larrieux brand remains committed to our core customer base, fashion forward plus-size women," said Lydia Hamilton, Boutique Larrieux owner. "With the limited availability of physical plus-size storefronts, this e-commerce expansion gives Boutique Larrieux the opportunity to fill a growing need in the marketplace as well as bring upscale fashion to a larger audience."

Catering to the plus-size woman with impeccable taste, the updated Boutique Larrieux site will include an expanded offering of hand-selected brands such as Lafayette 148, Melissa Masse, NYDJ, Persona for Marina Rinaldi, Lundstrom and Cabiria. Ranging from workplace chic to formal attire, the site will carry fashion for all occasions.

Boutique Larrieux opened its first retail location in early 2010 with the goal of creating a high-end experience in both product offering and atmosphere. The refreshed site reflects this approach in layout and overall design.
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