Bozzuto's Loyalty: In It to Win It
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In the loyalty game you have to be in it to win it. Retailers understand the goal of trying to achieve consistent, personalized communications with their best customers to drive loyalty. However, the goal is a challenge because gathering the necessary data is complicated due to new sources of customer-created information that come into play from Facebook, Twitter and many more.
Steve Methvin, vice president of retail technology for Bozzuto's will explain that loyalty is not a program and it is not simply CRM at the 2013 Retail Technology Conference. Find out why although loyalty insight doesn't require daily involvement with every decision, it cannot be ignored.
The seventh annual Retail Technology Conference will be held April 10 – 12, 2013 at the Omni ChampionsGate in Orlando, Florida. RTC allows retailers and vendors to take part in peer-to-peer exchanges, interactive Masters Workshops, and relationship building. For more information, please download the Attendee Brochure.
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