Brad Weston Lands CEO Gig
Party City Holdco announced that Brad Weston has been appointed as president of Party City Holdco Inc. and CEO of Party City Retail Group. In this newly formed role, Weston will report directly to James M. Harrison, CEO of PCHI.
As president of PCHI, Weston will play a key role in driving the company's strategic growth initiatives across its vertically integrated business. And as CEO of Party City Retail Group, he will lead all aspects of the company's retail operations, replacing Ryan Vero who left in early July.
"I am very excited to join Party City, which is renowned for its strong retail and wholesale platform and integrated vertical model,” said Weston. “I look forward to working with Jim and the rest of the Party City management team to help the entire Company execute on its strategic initiatives."
Weston most recently served as CEO at Petco, where he held several leadership positions of increasing responsibility from 2011 to 2018. During his tenure at Petco, the company grew more than 50% and increased market share in the fast growing pet sector.
He led the strategic development and launch of the company's omnichannel platform, and designed the company's private brand product vision that drove Petco store, wholesale and international growth. Prior to that, Weston was chief merchandising officer at Dick's Sporting Goods, where his strategic initiatives across product content and in-store experiences delivered record earnings and significant same-store sales growth.
"We are thrilled to have Brad join our team, as he is a well-respected and innovative leader with deep experience across large-scale specialty retail operations,” said Harrison. “We believe Brad's expertise is perfectly suited for this dynamic new role, where his responsibilities will include both leading our retail business, as well as working with our senior team in managing and gaining insights into the integrated wholesale business. With Brad on board, we remain fully committed to continuing our focus on executing against our growth initiatives across retail, e-commerce and wholesale, as we look to continuously improve the shopping experience for our consumers and position our company for long-term sustainable growth.