Brand Intimacy Revealed as Difference between Success or Failure

It has been reported that consumers trust recommendations from other consumers an average of seven times more than recommendations from retailers. Social media provides a network for consumers to unleash their disapproval – and their praise – creating a new world of retailing. There are several capabilities that consumers expect from retailers and consider to be the most important in gaining loyalty and brand advocacy.
Billy May, VP of e-commerce, digital and marketing for Abercrombie & Fitch, Beth O'Rorke, VP of IT, North America Retail and expert centers for Staples and Janet Sherlock, CIO for Carter's will join John Mesberg, VP of B2B and commerce solutions for IBM to provide an insider's view into deepening the customer's brand relationship in a world where consumer influence can mean make it or break it for a brand. 
The Big !deas session, "Creating Brand Intimacy with Smarter Commerce," will take place on Tuesday, January 15, 2013 at the NRF Big Show from 1:15 to 2:15 p.m. in the Expo Hall, Level 3, Room 3D05 at the Javits Center.

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