BSRO operates more than 2,200 tire and vehicle service centers across the U.S. including Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works store locations. Robert joined Bridgestone Americas in 2016.
"With more than 15 years of finance and operations leadership experience in the automotive and retail industry, Robert’s background will be critical to helping BSRO reach our 2021 goals – and beyond,” said Marko Ibrahim, president, BSRO. “Early in his Bridgestone career, Robert led the BSRO finance team, giving him incredible insight into our unique retail business. This understanding will serve him well as he assumes operations leadership and oversees our amazing team across the U.S.”
In his new role, Robert will oversee operations for BSRO’s company-owned tire and automotive service centers to create an exceptional experience for BSRO’s more than 20 million annual customers. The retail executive will also be responsible for managing a team of high-performing retail professionals and will play an active role on the BSRO executive leadership team.
In 2016, Robert joined Bridgestone as executive director of finance for BSRO where he was responsible for all finance and control functions of BSRO’s retail store network. In 2018, Robert became executive director of finance for the Integrated Consumer Group, and in 2020 he was promoted to vice president of finance for the company’s Americas Tire Group and marketing function.
Prior to joining Bridgestone, Robert spent more than six years at Advance Auto Parts. While there, he held roles of increasing responsibility including field finance manager, director of operations and director of finance. From 2013 – 2016, he was regional vice president of operations where he led a region team of 3,000 teammates across 185 locations.