British Sailing Brand Taps Borderlinx for US, Canada Sales

MUSTO, a British offshore sailing apparel brand, has named Borderlinx Global eCommerce Solutions as its partner. The agreement will support the MUSTO brand's plans to build its cross-border sales.

Customers in the US and Canada can now order anything from the full MUSTO clothing range and have it delivered to them simply and securely. As part of the Borderlinx Global eCommerce Solutions service, MUSTO customers can be clear about the total cost of shopping and shipping cross-border before making their purchase. Total cost calculations, as well as payment and delivery requirements can all be completed via the website. This ensures customers know total costs in advance and only need a single set of payment and delivery information, which they receive from MUSTO at time of purchase.

The initial agreement enabled MUSTO to ship from the UK to the US and Canada. Plans are already underway to expand delivery destinations to over 40 countries, which are all supported by Borderlinx.

"MUSTO is delighted to be partnering with Borderlinx," says MUSTO CEO Peter Smith. "The consumer-centric Borderlinx cross-border solution will enable MUSTO to effectively service the international demand for our market leading products."
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