Broder Offers the Latest Technology with Chestnut Hill's Executive Performance
Trevose, PA, August 25, 2008 -- Broder's exclusive brand Chestnut Hill is already known for the latest technological advances -- from no-shrink, no-fade, no-pill, Performance Plus wovens and knits -- to science infused outerwear that easily resists wind and rain. They will now be taking performance to a whole new level in 2009 with true all-over garment protection.
BroderBros. will be offering the most recent Chestnut Hill line of woven shirts, the Executive Performance Wovens. These shirts have the same no-shrink, no-fade and no-pill, no-wrinkle, no-stain attributes as before, but are now improved with additional features. The newly patented pucker-free taped seams throughout keep shirts looking new and are ready-to-wear right from the dryer. They also contain specially fused collars, cuffs and placket for total garment protection. Men's shirts now have adjustable collars that stretch up to one inch for added comfort.
This new category of Executive Performance woven shirts will have six new styles including women's and men's Executive Performance Broadcloth, Cavalry Twill, and Pinpoint Oxford.
"Chestnut Hill's Executive Performance Wovens allow us to offer a product with advanced performance qualities at a very reasonable price point," says Andrea Engel, vice president, merchandising, BroderBros., Co.
Chestnut Hill will also be expanding their best selling CH100 Performance Plus Polo assortment by adding four new colors for Men's and 12 new colors for Women's, and extended Men's sizes to 6XL and Women's sizes to 3XL. There will also be a new tipped version in men's and ladies'.
Additionally, four new Technical Performance polos with moisture-wicking, anti-microbial technology that resist shrinking and fading are now being offered.
Inventory for the new Chestnut Hill styles will and a breakout book featuring all Chestnut Hill styles will be available in October.
About BroderBros., Co.
BroderBros., Co. is one of the nation's largest distributors of trade, private label, and exclusive apparel brands to the imprinting, embroidery and promotional product industries, serving customers since 1919. It currently has eight distribution centers across the U.S. and has the capability to deliver to approximately 80 percent of the U.S. population in one day.
BroderBros. was formed in 1999 when private equity firm Bain Capital purchased Detroit-based Broder. In September 2003, BroderBros. acquired all of the outstanding capital stock of Alpha Shirt Company. Alpha and certain of its subsidiaries were then merged with and into BroderBros. BroderBros. subsequently expanded by adding NES clothing in 2004.
Via its three divisions, the company distributes industry-leading brands Anvil, Fruit of the Loom, Gildan, Hanes, and Jerzees as well as exclusive retail brands adidas Golf, Champion, and Columbia.
Broder Bros., Co. also distributes its own private label brands. Alpha distributes their own Devon & Jones, Hyp and Authentic Pigment brands are marketed under the Alpha division, while Chestnut Hill, Great Republic, and Desert Wash are found in the Broder portfolio of brands. NES distributes Harvard Square. All three divisions carry Harriton.
BroderBros. will be offering the most recent Chestnut Hill line of woven shirts, the Executive Performance Wovens. These shirts have the same no-shrink, no-fade and no-pill, no-wrinkle, no-stain attributes as before, but are now improved with additional features. The newly patented pucker-free taped seams throughout keep shirts looking new and are ready-to-wear right from the dryer. They also contain specially fused collars, cuffs and placket for total garment protection. Men's shirts now have adjustable collars that stretch up to one inch for added comfort.
This new category of Executive Performance woven shirts will have six new styles including women's and men's Executive Performance Broadcloth, Cavalry Twill, and Pinpoint Oxford.
"Chestnut Hill's Executive Performance Wovens allow us to offer a product with advanced performance qualities at a very reasonable price point," says Andrea Engel, vice president, merchandising, BroderBros., Co.
Chestnut Hill will also be expanding their best selling CH100 Performance Plus Polo assortment by adding four new colors for Men's and 12 new colors for Women's, and extended Men's sizes to 6XL and Women's sizes to 3XL. There will also be a new tipped version in men's and ladies'.
Additionally, four new Technical Performance polos with moisture-wicking, anti-microbial technology that resist shrinking and fading are now being offered.
Inventory for the new Chestnut Hill styles will and a breakout book featuring all Chestnut Hill styles will be available in October.
About BroderBros., Co.
BroderBros., Co. is one of the nation's largest distributors of trade, private label, and exclusive apparel brands to the imprinting, embroidery and promotional product industries, serving customers since 1919. It currently has eight distribution centers across the U.S. and has the capability to deliver to approximately 80 percent of the U.S. population in one day.
BroderBros. was formed in 1999 when private equity firm Bain Capital purchased Detroit-based Broder. In September 2003, BroderBros. acquired all of the outstanding capital stock of Alpha Shirt Company. Alpha and certain of its subsidiaries were then merged with and into BroderBros. BroderBros. subsequently expanded by adding NES clothing in 2004.
Via its three divisions, the company distributes industry-leading brands Anvil, Fruit of the Loom, Gildan, Hanes, and Jerzees as well as exclusive retail brands adidas Golf, Champion, and Columbia.
Broder Bros., Co. also distributes its own private label brands. Alpha distributes their own Devon & Jones, Hyp and Authentic Pigment brands are marketed under the Alpha division, while Chestnut Hill, Great Republic, and Desert Wash are found in the Broder portfolio of brands. NES distributes Harvard Square. All three divisions carry Harriton.