BroderBros., Co. Offers Customers adidas Merchandise with High-Tech Fabrics


Trevose, PA -- June 23, 2008-- BroderBros., Co. is working with sportswear leader adidas to bring its customers high-quality apparel in the latest colors, styles and fabric technology. Since taking on adidas in 2005, BroderBros., Co.
has seen the brand grow over 60 percent in the imprintables market, reflecting a parallel growth trend in the retail market.

"By providing corporate apparel suppliers with products that experience high demand in retail settings, Alpha is helping its customers remain competitive, offering options and price-points for virtually every budget," says Girisha Chandraraj, vice president, marketing, BroderBros., Co.

adidas has long been the most trusted apparel brand on the Professional Golf Association (PGA) Tour, worn by some of golf's best players, such as Sergio Garcia, Justin Rose, Sean O'Hair and Kenny Perry. Now, the same adidas apparel that is the preferred brand on the golf course, has taken a spot in the corporate world. The adidas golf shirts have the sleek, professional look that accompanies an elevated level of comfort. Corporate executives also respect the sign of quality that is associated with the brand.

The brand has been growing faster than many of its competitors at retail, largely because of the fabric technologies offered. ClimaCool wicks away sweat, drying faster than competitive fabrics and reducing skin temperature even in the hottest conditions, plus offers UV protection. ClimaProof provides all-weather protection in heat or rain, providing up to 15,000 mm of waterproof, breathable protection. For those with more limited budgets, ClimaLite offers superior moisture control technology at an affordable price.

Liz Nachman, office manager at Ace Marketing & Promotions, Valley Stream, NY, says that her customers have been placing orders for adidas brands at a fast clip. The performance materials and cutting-edge colors make the difference since her customers are often demanding what they see in retail stores. She is seeing increased demand for branded golf shirts.

"My clients will pay a little more for the brand names, especially for their events. If you have someone who is spending $500 on a participant fee for a golf outing, for example, they want a nice shirt. The adidas name is really important to them," she says. "Many of my customers buy adidas because they know that the products will be well-constructed, fashionable and durable. adidas golf shirts are also in demand for casual office settings or on dress-down days," she added.

"Giving our customers the ability to provide adidas golf apparel with cutting- edge fabric technology to their customers allows them to compete in a way that many other companies can't match," says Andrea Engel, vice president, merchandising, BroderBros.,Co. "adidas quality, selection and price points are unmatched in the industry."

For more information on adidas apparel options, visit,, or

About BroderBros., Co.
BroderBros., Co. is one of the nation's largest distributors of trade, private- label, and exclusive apparel brands to the imprinting, embroidery and promotional product industries, serving customers since 1919. It currently has eight U.S. distribution centers with the capability to deliver to approximately 80 percent of the U.S. population in one day.

BroderBros. was formed in 1999 when private equity firm Bain Capital purchased Detroit-based Broder. In September 2003, BroderBros. acquired all of the outstanding capital stock of Alpha Shirt Company. Alpha and certain of its subsidiaries were then merged with and into BroderBros. BroderBros.
subsequently expanded by adding NES clothing in 2004. the company's three divisions distribute industry-leading brands Anvil, Fruit of the Loom, Gildan, Hanes, and Jerzees as well as exclusive retail brands adidas Golf, Champion, and Columbia. Broder Bros., Co. also distributes its own private label brands.
Devon & Jones, Hyp and Authentic Pigment brands are marketed under the Alpha division, while Chestnut Hill, Great Republic, and Desert Wash are found
in the Broder portfolio of brands. NES distributes Harvard Square. All three
divisions carry Harriton.
This ad will auto-close in 10 seconds