Brooks Brothers Modernizes its Supply Chain to Improve Customer Experience

Jamie Grill-Goodman
Editor in Chief
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Apparel retailer Brooks Brothers is working to improve its contact center operations and deliver a seamless omnichannel shopping experience for its worldwide customers. The New York-based retailer is deploying Manhattan Associates Inc.’s Manhattan Active Omni to fuel its “buy anywhere, get anywhere” customer experience platform across its 300 retail locations.

Brooks Brothers selected the retail technology solution, which marries order management and store fulfillment applications on a single platform, to deliver superior product fulfillment across all channels. No matter how customers choose to shop, they expect their purchase experience to be positive, quick, and unified. The solution will provide Brooks Brothers associates with a 360-degree view of customer information and access to the company’s full network of inventory.

“Brooks Brothers has been a leading provider of apparel for 200 years, and we take great pride in both the quality of our products and the customer experience we deliver,” said Todd Treonze, CIO, Brooks Brothers. “The Manhattan Active Omni platform will enable us to increase the level of service we provide by expanding our ‘buy anywhere, get anywhere’ offerings on a global scale and significantly improve the customer journey across channels. Working with Manhattan Associates will help us ensure that all our customers enjoy the type of shopping experience they desire, one that reflects the quality they have come to expect from Brooks Brothers.”

The cloud-native, versionless and fully extensible offering is always current and able to seamlessly scale to meet Brooks Brothers’ future needs. In addition to fueling omnichannel growth, the platform will also help Brooks Brothers scale its flourishing uniform business.