Canadian fashion footwear retailer, Browns Shoes has selected the Demandware Commerce platform to power its multi-brand, multi-channel digital commerce strategy. The company will use Demandware to launch new Web and mobile commerce sites for its key brands: Browns, B2 and Browns Outlet as well as to extend the brand experience from its brick-and-mortar stores across all digital commerce touch points.
"Our goal is to reach out customers across different touch points, while considering the unique role that each of these plays in the customer's buying cycle," said Richard Sejean, director of ecommerce for Browns Shoes. "Mobile, in particular, will be a key part of our strategy to create alignment between our online and physical stores."
Browns Shoes selected Demandware because it provides a scalable platform that enables a greater level of innovation and user empowerment with a secure operating environment for running its digital commerce operations. New capabilities include a central commerce platform for developing and managing multiple branded sites across channels and geographies including Web, mobile and social for a seamless brand experience. There are also powerful commerce applications that empower a range of users and built-in scalability to support processing loads, and handle sudden spikes in traffic without compromising performance.
"We pride ourselves on being industry leaders and our partnership with Demandware reflects our commitment to a fast-growing ecommerce business," said David Brownstein, vice president of sales for Browns Shoes. "We look forward to launching our online and mobile stores on Demandware to mirror the prestige and professionalism of our in-store customer experience."