Browns Shoes Manages Omnichannel With OrderDynamics OMS

Browns Shoes selected the OrderDynamics OMS to enhance its omnichannel capabilities. The new system will help the Canadian fashion footwear retailer to consolidate orders, bringing the right products to key ship-from-store optimized locations. It will allow Browns to consolidate a customer's complete order into a single shipment while leveraging in-store inventory to fulfill consumer purchases.

Browns Shoes, a family-owned business established in Montreal in 1940, owns and operates more than 60 retail stores throughout Canada and has a strong e-commerce presence. To support its robust business growth and address its increasingly complex omnichannel needs, Browns recognized the need to update its current OMS. Working with Deloitte Consulting, Browns evaluated all major order management providers before ultimately selecting OrderDynamics.

"We ran a very rigorous and detailed review of what each order management vendor could offer to meet the requirements of our demanding business," said Alexandre Hubert, director of supply chain and logistics, Browns Shoes. "Many vendors simply did not offer the robust capabilities our business requires. With OrderDynamics, we were most impressed with their willingness to work with us as a true partner and adapt to meet our needs."

Browns especially liked the configurable nature of the out-of-the-box OrderDynamics solution. This will enable Browns to deploy the system to its specific requirements without the need for expensive scripting or coding. In addition, OrderDynamics demonstrated flexibility and agility in working with Browns to accommodate its omnichannel strategy.

"We are pleased and excited to have an opportunity to work with Browns Shoes," said Nick McLean, CEO, OrderDynamics. "As a true innovator in omnichannel retail, OrderDynamics is thrilled to work with a retailer in need of cutting edge capabilities. For Browns Shoes, it is about more than being omnichannel capable; it is about offering customers the ultimate seamless brand experience."